Talks

Pinning art: Data and stores behind the usage of The Met’s Online Collection‘, Museums and the Web Conference 2018, Vancouver, April 2018.

‘Open Access evaluation at The Met’ | ‘ Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff… Declare Victory!’ (workshop). Conference Museum Computer Network, Pittsburgh, November 2017.

‘Evaluación de la experiencia digital en el museo: segmentación y mapas de la experiencia del usuario’. Workshop Asimétrica, Madrid, Spain, October 2017.

Anàlisi de l’experiència digital al museu: Estratègia, avaluació i cultura de dades’, Conference Coneixent els públics virtuals dels museu, October 2017.

‘Analítica Digital: Como medir el impacto de la estrategia digital del museo’, Observatori dels Públics del Patrimoni Cultural de Catalunya, October, 2017.

‘What is good video? Using data to do better with our content’. Conference: Museum Computer Network, New Orleans, November 2016.

‘Analizando la experiencia digital en el museo’. Seminar: Culture & Technology: Analytics & Engagement, Madrid Google Campus, July 2016.

‘Analytics Tune Up! Insights and methods to achieve a manageable approach to Google Analytics’ (workshop). Conference: Museums and the Web, Los Angeles, April2016.

‘Analyzing the digital experience at The Met’. Seminar: Digital tools for visiting museums, Museo Arqueologico, Madrid, February 2016.

‘An evaluation framework for success: Capture and measure your Social Media strategy using the Balanced Scorecard’ and ‘Finding the motivation behind a click: Definition and implementation of a website audience segmentation’. Conference: Museums and the Web, Chicago, April 2015.

Museum Connections, Paris, January 2015, ‘Étude et analyse des publics du musée en ligne / Audience research and evaluation in the Digital Museum‘.

Svegliamuseo On Air: ‘Metrics, Metrics Everywhere! Which Are The Right Ones For Museums?‘. Webminar with Brian Alpert (Web Analytics & Search Engine Marketing Analyst).

Arts And Audiences, Reykjavik, October 2014, ‘Measuring digital engagement in the arts’.

Digital dimensions: University museums group annual conference, Bristol, June 2014, ‘The Post Digital museum: Post Digital communication, how can museums measure their impact on the Social Web’.

Public culture, museums and online communities seminar, King’s College London, June 2014, ‘Art touring along museum online communities’.

Cultural Value and the Digital: Practice, Policy and Theory conference, Tate, London, May 2014, ‘Understanding and developing audiences through social platforms‘. Presentation with Jen Ohlson, Tate Collectives Producer.

Rencontres Nationales Culture & Innovation, Paris 2014: ‘Étude du musée numérique‘.

Museum Computer Network, Montreal, November 2013: ‘What can we learn from our users? Visitor feedback and social media‘.

Museum Computer Network, Montreal, November 2013. Workshop with Brian Alpert (Web Analyst at the Smithsonian): ‘Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and Social Media‘.

Interview with John Stack about digital strategy and evaluation in museums for musete.ch as part of the Johns Hopkins University Museum Studies graduate course, ‘Internet Strategies’.

Course: Digital publishing in museums. Museus d’Olot. October 2013: ‘Análisis de audiencias en el museo digital

Let’s get real 2 conference, Brighton, September 2013: ‘Unpacking engagement case studies: Analytics at Tate’. Presentation with John Stack (Head of Digital Transformation at Tate).

Users, fans and followers: Engaging with museums, galleries and heritage via social media conference, Newcastle University, June 2013: ‘#thetanks @Tate’.

Festival of Postgraduate Research, University of Leicester, ‘Analysis of the visitor experience in 140 characters‘.

London Museum Group conference, May 2013: ‘How and what to evaluate

Museums & Heritage Show, London, May 2013: ‘Evaluating a new dimension, audience research for the Tanks at Tate Modern‘. Presentation with Sabine Kohler (Audience Research & Insight Manager at Tate).

Museums and the Web, Portland, April 2013: ‘Diving into the Museum’s Social Media Stream. Analysis of the Visitor Experience in 140 characters‘.

Cultura y redes sociales. Nuevos modelos y desarrollos culturales, Universidad de Valladolid, April 2013: ‘Análisis de la audiencia en tiempo real’.

Museums and Mobile VI conference, March 2013. ‘A look at how users engage with Tate mobile apps’ (presentation slides, video)

Museum Computer Network, Seattle, November 2012. Workshop with Brian Alpert (Web Analyst at the Smithsonian): ‘Cutting through the fog: How to act on your museum’s website and exhibition data’.

Culture Geek, London, September 2012. Presentation with Tijana Tasich: ‘A journey of spreading the online metrics culture across Tate’.

Museum Next, Barcelona, May 2012. Presentation with Tijana Tasich: ‘Telling stories with numbers‘.

Museums and the Web, San Diego, April 2012. Presentation with Tijana Tasich (Senior Digital Producer at Tate): ‘Making sense of numbers: A journey of spreading the analytics culture at Tate‘.

Arte y un café, Universidad Complutense de Madrid, February 2012, ‘El museo en la web social y su impacto en los visitantes‘.

Let’s get real, Bristol, September 2011. Talk table with Rachel Clements (MA in Innovation Management): ‘Social media metrics toolkit‘.

Course: ‘EducaThyssen, online learning resources about art‘. Thyssen-Bornemisza Museum, July 2011.

Workshop: ‘How to create a wiki for a museum’, Universidad Rey Juan Carlos I, July 2009.