Journal articles and conference papers (peer-reviewed)
Dease, N., Villaespesa, E., and MacDonald, C. (2021) Working together: Using student-driven UX projects to improve library websites, College & Undergraduate Libraries, DOI: http://doi.org/10.1080/10691316.2021.1888838
Villaespesa, E. and Crider, S. (2021), A critical comparison analysis between human and machine-generated tags for the Metropolitan Museum of Art’s collection, Journal of Documentation, Vol. ahead-of-print No. ahead-of-print. DOI: https://doi.org/10.1108/JD-04-2020-0060
Villaespesa, E., and Murphy, O. (2021) This is not an apple! Benefits and challenges of applying computer vision to museum collections, Museum Management and Curatorship, DOI: http://doi.org/10.1080/09647775.2021.1873827
Navarrete, T. and Villaespesa, E. (2020) Digital Heritage Consumption: The Case of the Metropolitan Museum of Art. magazén, 1:2. Edizioni Ca’ Foscari – Digital Publishing DOI: http://doi.org/10.30687/mag/2724-3923/2020/02/004
Navarrete, T. and Villaespesa, E. (2020), Image-based information: paintings in Wikipedia, Journal of Documentation, Vol. 77 No. 2, pp. 359-380, DOI: https://doi.org/10.1108/JD-03-2020-0044
Villaespesa, E., and Wowkowych, S. (2020). Ephemeral Storytelling with Social Media: Snapchat and Instagram Stories at the Brooklyn Museum. Social Media + Society, 6: 1, 1-13 DOI: https://doi.org/10.1177/2056305119898776
Villaespesa, E., and Álvarez, A. (2019): Visitor journey mapping at the Museo Nacional Thyssen-Bornemisza: bringing cross-departmental collaboration to build a holistic and integrated visitor experience, Museum Management and Curatorship, DOI: https://doi.org/10.1080/09647775.2019.1638821
Villaespesa, E. (2019). Museum Collections and Online Users: Development of a Segmentation Model for the Metropolitan Museum of Art, Visitor Studies, DOI: 10.1080/10645578.2019.1668679
Villaespesa, E., and Navarrete, T. (2019) ‘Museum Collections on Wikipedia: Opening Up to Open Access Initiatives’ in Museums and the Web 2019, Boston. https://mw19.mwconf.org/paper/museum-collections-on-wikipedia-opening-up-to-open-data-initiatives/ (PDF)
Villaespesa, E., and Tanka, M. (2019) ‘The Met’s Object Page: Towards a new synthesis of scholarship and storytelling’ in Museums and the Web 2019, Boston. https://mw19.mwconf.org/paper/the-mets-object-page-towards-a-new-synthesis-of-scholarship-and-storytelling/ (PDF)
Maceli M., Villaespesa E., & Adams S.A. (2019). Environmental Monitoring of Archival Collections: An Exploratory Study of Professionals’ Data Monitoring Dashboard Needs and Related Challenges. In Taylor, N., Christian-Lamb, C., Martin, M., Nardi, B. (Eds.) Information in Contemporary Society. iConference 2019. Lecture Notes in Computer Science, vol 11420 (pp. 777-784). Springer, Cham. DOI:https://doi.org/10.1007/978-3-030-15742-5_73
Villaespesa, E. (2018), ‘Evaluación de la estrategia digital en los museos: métodos y herramientas para web, redes sociales y móviles’. Periférica Internacional. Revista para el análisis de la cultural y el territorio. DOI: http://doi.org/10.25267/Periferica.2018.i19.06
Villaespesa, E. (2015), ‘An evaluation framework for success: Capture and measure your Social Media strategy using the Balanced Scorecard’, in Museums and the Web 2015, Chicago. https://mw2015.museumsandtheweb.com/paper/an-evaluation-framework-for-success-capture-and-measure-your-social-media-strategy-using-the-balanced-scorecard/
Villaespesa, E., and Stack, J. (2015), ‘Finding the motivation behind a click: Definition and implementation of a website audience segmentation,’ in Museums and the Web 2015, Chicago. https://mw2015.museumsandtheweb.com/paper/finding-the-motivation-behind-a-click-definition-and-implementation-of-a-website-audience-segmentation/
Villaespesa, E. (2013) ‘Diving into the museum’s social media stream. Analysis of the visitor experience In 140 characters,’ in Museums and the Web 2013, Portland. https://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream/
Villaespesa, E. and Tasich, T. (2012) ‘Making sense of numbers: A journey of spreading the analytics culture at Tate’, Museums and the Web Conference 2012, San Diego. https://www.museumsandtheweb.com/mw2012/papers/making_sense_of_numbers_a_journey_of_spreading.html
Book chapters
French, A. and Villaespesa, E. (2019) ‘AI, Visitor Experience, and Museum Operations: A Closer Look at the Possible’, in Anderson, S., Bruno, I., Rao, S., Rodley, E., Ropeik, R., Hethmon, H., Humanizing the Digital: Unproceedings from the MCN 2018 Conference, pp101-113.
Judge, A., Massengill, D., Villaespesa, E., (2017) ‘Predicting our cultural future: Is 2016 the year of musedata?’, in The Museum Blog Book, Museum ETC.
Malde, S., Finnis, J., Kennedy, A., Ridge, M., Villaespesa, E., and Chan, S. (2015) ‘Case Study 5.2 ‘Let’s Get Real: A journey towards understanding and measuring digital engagement,’ in Library Analytics and Metrics, edited by Ben Showers, pp. 136–52. London: Facet Publishing, 2015.
Other publications
Villaespesa, E. (2018) ‘Who are the users of The Met’s Online Collection’, The Met’s blog. https://www.metmuseum.org/blogs/collection-insights/2017/online-collection-user-research
Villaespesa, E. (2018) ‘Expanding Our Collection’s Global Reach on the Spanish Wikipedia’, The Met’s blog. https://www.metmuseum.org/blogs/collection-insights/2018/open-access-images-spanish-wikipedia
Villaespesa, E. (2016), ‘La motivación detrás de un click: Definición de una segmentación de usuarios web’, in Públicos digitales de museos, La Cultora. https://lacultora.org/repositorio/publicos-digitales-de-museos/
Villaespesa, E. (2015), ‘Understanding people’s motivation to visit The Tate Online Collection’, Museum-iD magazine, issue 17, pp 94-99.
Scott, M and Villaespesa, E. (2014), ‘Researching Bloomberg Connects: Is it working? What does working mean?’, Tate Research Centre. https://www.tate.org.uk/about-us/projects/researching-bloomberg-connects-it-working-what-does-working-mean/researching
Fildes, E. and Villaespesa, E. (2014), ‘Getting the art to our users: A user-centered approach to navigate Tate’s digital content’, Arts Management Network.
Malde, S., Finnis, J., Kennedy, A., Ridge, M., Villaespesa, E., and Chan, S. (2013) ‘Let’s Get Real 2: A journey towards understanding and measuring digital engagement’, Culture24. https://www.keepandshare.com/doc/6593572/lets-get-real-2-colour-pdf-11-2-meg?da=y
Villaespesa, E. (2013), ‘El Museo en la Web Social y su impacto en los visitantes’, Revista Museología, no. 56, pp. 57-61.
Tasich, T., and Villaespesa, E. (2012) ‘Come along with us: A journey to implement analytics’, Journal of Arts Marketing, no. 48, pp. 17-20.
Villaespesa, E. (2012), ‘Museos y Apps, creando experiencias en el móvil del visitante’, The International Council of Museums (ICOM) Digital, no. 5, pp. 18-23.