Conference presentations
Murphy, O, and Villaespesa, E. (2019). Innovation, data and social responsibility. The Museum Innovation Forum and MCNx New Orleans, New Orleans Jazz Museum (online presentation).
Villaespesa, E., and Wowkowych, S. (2018). Ephemeral social photography at the museum. Museum Computer Network Conference, Denver.
Andersen, S., Brooks, C., Spellerberg, M., Stewart, S, Villaespesa, E., and Wambold, S. (2018). Understanding our audiences: The Whitney’s Website Visitor Survey and its broader context. Museum Computer Network Conference, Denver.
Villaespesa, E., and Choi, J. (2018). Pinning Art: Data and Stories behind the usage of The Met’s Online Collection. Museums and the Web 2018. Write-up of the lightning talk: https://mw18.mwconf.org/paper/pinning-art-data-and-stories-behind-the-usage-of-the-mets-online-collection/
Villaespesa, E. (2018). A User-Centered Approach for Museum Online Collections. Virtual Symposium on Information & Technology in the Arts and Humanities: Users of Arts & Humanities Digital Collections.
Villaespesa, E. (2017). Open Access evaluation at The Met. Museum Computer Network, Pittsburgh.
Villaespesa, E. (2017). Anàlisi de l’experiència digital al museu: Estratègia, avaluació i cultura de dades. Conference Coneixent els públics virtuals dels museu, Barcelona.
Lavatelli, A., Navarrete, T., Robbins, E., and Villaespesa, E. (2016). What is good video? Using data to do better with our content. Museum Computer Network, New Orleans.
Villaespesa, E. (2016). Analyzing the digital experience at The Met, Conference: Digital tools for visiting museums. Museo Arqueologico, Madrid.
Villaespesa, E. (2015). Measuring digital engagement in the arts. Arts and Audiences Conference, Reykjavik.
Villaespesa, E. (2014). The Post Digital museum: Post Digital Communication, How can museums measure their impact on the Social Web. Digital Dimensions Conference. University Museums Group, Bristol.
Villaespesa, E. (2014). Art touring along museum online communities. Seminar: Public culture, museums and online communities, King’s College London.
Villaespesa, E. (2014). Understanding and developing audiences through social platforms. Conference: Cultural Value and the Digital: Practice, Policy and Theory, Tate, London.
Villaespesa, E. (2014). Étude du musée numérique. Rencontres Nationales Culture & Innovation, Paris.
Villaespesa E. (2013). Museums and Mobile VI conference, ‘A look at how users engage with Tate mobile apps’ (presentation slides, video)
Carey, S., Navarrete, T. Rubino, I., and Villaespesa, E. (2013). What can we learn from our users? Visitor feedback and social media, Museum Computer Network, Montreal.
Tasich, T., and Villaespesa E. (2012). A journey of spreading the online metrics culture across Tate. Culture Geek, London.
Tasich, T., and Villaespesa E. (2012). Telling stories with numbers. MuseumNext, Barcelona.
Workshops
Allen-Greil, D., Kapsalis, E., Rao, S., Stephan, A., and Villaespesa, E. (2018). User-Experience Design/Human-Centered Design Crash Course. Museum Computer Network Conference, Denver.
Alpert, B., and Villaespesa, E. (2017). Web Analytics and SEO: Learn the ropes, work a plan, measure the right stuff… Declare victory! Museum Computer Network Conference, Pittsburgh.
Alpert, B., and Villaespesa, E. (2016). Analytics Tune Up! Insights and methods to achieve a manageable approach to Google Analytics. Museums and the Web, Los Angeles.
Villaespesa, E. (2016). Analizando la experiencia digital en el museo. Culture & Technology: Analytics & Engagement, Google Campus, Madrid.
Alpert, B., and Villaespesa, E. (2013). Metrics, Metrics, Everywhere: Choosing the right ones for your website and social media. Museum Computer Network Conference, Montreal.
Tasich, T., and Villaespesa, E. (2013). Meeting the real user: Evaluating the usability of Tate’s Website. Museums and the Web Conference, Portland. Workshop paper: https://mw2013.museumsandtheweb.com/paper/meeting-the-real-user-evaluating-the-usability-of-tates-website/
Invited talks
Murphy, O, and Villaespesa, E. (2019). Museums and AI. An[0]ther {AI} in Art Summit 2019: Decolonizing Artificial Intelligence and the Future of Art Making, New Museum, New York.
Villaespesa, E. (2019). Museum Collections on Wikipedia: Opening Up to Open Data Initiatives. Wikipedia Day 2019, New York.
Villaespesa, E. (2018). Estudios de público y evaluación en el museo digital. Universidad de Deusto, Madrid.
Villaespesa, E. (2018). Evaluación de resultados de las estrategias digitales. Museo de Arte Contemporáneo de Castilla y León, VII Encuentro sobre Redes Sociales en Museos y Centros de Arte. Proliferación de datos, León.
Villaespesa, E. (2017). Evaluación de la experiencia digital en el museo: segmentación y mapas de la experiencia del usuario. Asimétrica, Madrid.
Villaespesa, E. (2017). Analítica Digital: Como medir el impacto de la estrategia digital del museo. Observatori dels Públics del Patrimoni Cultural de Catalunya, Barcelona.
Villaespesa, E. (2016). Museums and Audience Data. MA Art Gallery and Museum Studies (AGMS) at the Centre for Museology, University of Manchester.
Interview with John Stack about digital strategy and evaluation in museums for musete.ch as part of the Johns Hopkins University Museum Studies graduate course, ‘Internet Strategies’.