Cómo medir el impacto de SEO en la web de tu museo o institución cultural
El tráfico de búsqueda es en la mayoría de los casos la fuentes que más tráfico trae a las webs de los museos y organizaciones culturales. El tráfico de búsqueda…
Top takeaways from Meeker’s Internet Trends 2017 report impacting the arts and museum sector
Every year Mary Meeker releases a report on internet trends. This year’s report includes 355 pages full of data about global internet trends, online advertising, games, media and the cloud…
How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
Marco de evaluación de las redes sociales
Los museos y organizaciones culturales utilizan las redes sociales para comunicarse, interactuar y relacionarse con sus audiencias. Muchas organizaciones de hoy en día tienen un perfil en sitios de medios sociales…
How do visitors use your website or app while they are at the museum? Add a Google Analytics filter to analyze those users
The usage of mobile devices at museums continues to increase. Visitors use them to share their experience on social media, download an app or check the museum’s website to find…
Measuring Social Media Success: The value of the Balanced Scorecard as a tool for evaluation and strategic management in museums
I passed my Ph.D. defense in February and graduated in July after five years of research work. It has been a exciting and challenging journey and I am very thankful…
Visualized: A thousand and one ways to look at data
Last week I attended Visualized, a conference held in New York about data visualization. Data can be presented is so many different ways and every subject can be analysed and…
Thesis full draft. Yay!
It has been a year since I launched this blog. Of course I added Google Analytics to it and it is amazing to see that it has received 6.5K visits…
Embedding evaluation in the digital production process
My PhD is about defining a framework to evaluate the impact of social media and other participatory digital activities. Although the tools and methods are very important, one of the…
MW2015 – A Balanced Scorecard for social media
Last month I attended the Museums and the Web conference in Chicago. It was a special conference as for the first time I presented some of the conclusions of my…