List of Artificial Intelligence (AI) initiatives in museums
As part of my research work on museums and Artificial Intelligence, I have compiled a list of activities based on press releases, journal articles, museum blogs, and other sources. This…
AI: A Museum Planning Toolkit
The first publication of our Museums + AI network project launched today. Here is a toolkit for those museums interested in AI and planning to start a project using these…
Museums + AI Network events
Last year Dr Oonagh Murphy from Goldsmiths and I have been running the Museums + AI network, funded by the AHRC. This action research project brought together a range of…
Visitor journey mapping at the Museo Nacional Thyssen-Bornemisza
Museums are implementing more and more service design practices, such as visitor journey mapping, as a way of better understanding and designing the visitor experience. This tool serves to illustrate…
Museums and AI network
My interest in researching about museum data has taken me to a new project. Last year I got an email from Oonagh Murphy, Lecturer in Arts Management at Goldsmiths, who…
Understanding museum website users
One of the main areas I have worked on, both at Tate and at The Met, was understanding users and defining segmentations that could help us think about designing and…
Digital Culture report 2017 – Use of data in cultural institutions
The Digital Culture report has been published with the data for 2017. This study conducted by NESTA aims to capture the use of digital in arts and cultural organizations. Three…
Top takeaways from Meeker’s Internet Trends 2017 report impacting the arts and museum sector
Every year Mary Meeker releases a report on internet trends. This year’s report includes 355 pages full of data about global internet trends, online advertising, games, media and the cloud…
How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
How do visitors use your website or app while they are at the museum? Add a Google Analytics filter to analyze those users
The usage of mobile devices at museums continues to increase. Visitors use them to share their experience on social media, download an app or check the museum’s website to find…