Villaespesa, E., and Navarrete, T. (2019) ‘Museum Collections on Wikipedia: Opening Up to Open Access Initiatives’ in Museums and the Web 2019.

Villaespesa, E., Tanka, M., and Shehu, B. (2019) ‘The Met’s Object Page: Towards a new synthesis of scholarship and storytelling’ in Museums and the Web 2019.

French, A. and Villaespesa, E. (2019) ‘AI, Visitor Experience, and Museum Operations: A Closer Look at the Possible’. In Humanizing the Digital: Unproceedings from the MCN 2018 Conference.

Maceli, M., Villaespesa, E. & Adams, A. (2019). Environmental Monitoring of Archival Collections: Professionals’ Data Monitoring Needs and Challenges. In Proceedings of the 2019 iConference. Springer.

Villaespesa, E. (2018), ‘Evaluación de la estrategia digital en los museos: métodos y herramientas para web, redes sociales y móviles’. Periférica Internacional. Revista para el análisis de la cultural y el territorio

Choi, J., and Villaespesa, E. (2018) ‘Pinning Art: Data and Stories behind the usage of The Met’s Online Collection’. Museums and the Web 2018. Write-up of the lightning talk available at:

Elena Villaespesa, Expanding our collection’s global reach on the Spanish Wikipedia, The Met’s blog (March 2018)

Elena Villaespesa, Who are the users of The Met’s Online Collection, The Met’s blog. (December 2017)

Elena Villaespesa, Ph.D. dissertation: ‘Measuring Social Media Success: The value of the Balanced Scorecard as a tool for evaluation and strategic management in museums’ (July 2016).

Elena Villaespesa, ‘La motivación detrás de un click: Definición de una segmentación de usuarios web’, in Públicos digitales de museos, La Cultora (July 2016).

Angie Judge, Dacia Massengill, Elena Villaespesa, ‘Predicting our cultural future: Is 2016 the year of musedata?’, Center for the future of Museums Blog, American Alliance of Museums (December 2015).

Elena Villaespesa,’An evaluation framework for success: Capture and measure your social-media strategy using the Balanced Scorecard‘, Museums and the Web 2015.

John Stack and Elena Villaespesa, ‘Finding the motivation behind a click: Definition and implementation of a website audience segmentation‘, Museums and the Web 2015.

Minnie Scott and Elena Villaespesa, ‘Researching Bloomberg Connects: Is it working? What does working mean?’, Tate Research Centre (February 2015).

Jen Aarvold and Elena Villaespesa, ‘Researching and evaluating young audiences on Tate’s digital platforms’, Tate Audience Research Report (February 2015)

Elena Villaespesa, John Stack, Sabine Doolin, Morris Hargreaves McIntyre, ‘Tate Website Audience Segmentation Research Report’, Tate (September 2014).

Elena Villaespesa, ‘Understanding people’s motivation to visit the Tate Online collection‘, Museum-iD magazine, issue 17 (March 2015).

Emily Fildes and Elena Villaespesa, ‘Getting the art to our users: A user-centred approach to navigate Tate’s digital content‘, Arts Management Network (July 2014)

Elena Villaespesa, Digital Audience Research report: ‘Understanding people’s motivation and usage of the Tate online collection‘ (March 2014).

Sejul Malde, Jane Finnis, Anra Kennedy, Mia Ridge, Elena Villaespesa and Seb Chan, ‘Let’s get real 2: A journey towards understanding and measuring digital engagement’, Culture 24 (September 2013).

Elena Villaespesa, ‘El museo en la web social y su impacto en los visitantes‘, Revista Museología, no. 56 (July 2013).

Elena Villaespesa, ‘Diving into the Museum’s Social Media Stream. Analysis of the Visitor Experience in 140 Characters‘, Museums and the Web 2013.

Tijana Tasich and Elena Villaespesa, ‘Meeting the real user: evaluating the usability of Tate’s website‘, Museums and the Web 2013.

Tijana Tasich and Elena Villaespesa, Come along with us: a journey to implement analytics‘, Journal of Arts Marketing, no. 48 (November 2012), pp. 17-20.

Elena Villaespesa, ‘Museos y apps, creando experiencias en el móvil del visitante‘, ICOM Digital, no. 5 (March 2012), pp. 18-23.

Tijana Tasich and Elena Villaespesa, ‘Making sense of numbers: A journey of spreading the analytics culture at Tate‘, Museums and the Web 2012.