How to measure SEO success for your museum’s website
June 8, 2017 -Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such... View Article
Tag Archive: metrics
Measuring Social Media Success: The value of the Balanced Scorecard as a tool for evaluation and strategic management in museums
August 19, 2016 -I passed my Ph.D. defense in February and graduated in July after five years of research work. It has been... View Article
MW2015 – A Balanced Scorecard for social media
May 11, 2015 -Last month I attended the Museums and the Web conference in Chicago. It was a special conference as for the... View Article
Interaction rate – an accurate metric to measure your social media impact
January 27, 2015 -There are different ways in which users interact on social media with an arts organisation. They respond to content posted... View Article
Dashboards, a key tool to build and support an insights-driven culture
November 2, 2014 -A key element in the process of establishing an insights-driven culture in a given organisation is reporting the results within.... View Article
Launching arts & metrics!
October 12, 2014 -Since I started my PhD a few years ago I had one task on my to-do list that I am... View Article