Last month I attended the Museums and the Web conference in Chicago. It was a special conference as for the first time I presented some of the conclusions of my PhD about the application of the Balanced Scorecard for museums to measure the impact and value of their social media activities. It was in a session titled ‘Social Media Metrics’ and here are the slides of my presentation. The full paper ‘An evaluation framework for success: Capture and measure your social-media strategy using the Balanced Scorecard‘ is published on the conference website. The research presented in this paper is part of the fieldwork I have carried out at Tate for my Ph.D. Now it is time to write-up the thesis!