Understanding museum website users
One of the main areas I have worked on, both at Tate and at The Met, was understanding users and defining segmentations that could help us think about designing and…
How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
Looking at trends: a dashboard for Twitter Analytics
In August Twitter made their analytics tool available to all users. Twitter Analytics gives access to a whole bunch of metrics of each of your tweets as well as some…
Reading list – September 2014
My reading list is very very very long and it seems the day has only 24 hours. When I panic about this I try to remember one of the training…