How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
Time to tell some data stories! And here are some visualisation tools for it
As we saw in the previous post about dashboards, the visualisation of the metrics and the way to present them within the organisation plays a very important role to create…
Dashboards, a key tool to build and support an insights-driven culture
A key element in the process of establishing an insights-driven culture in a given organisation is reporting the results within. In the literature review of my PhD I have been…
Looking at trends: a dashboard for Twitter Analytics
In August Twitter made their analytics tool available to all users. Twitter Analytics gives access to a whole bunch of metrics of each of your tweets as well as some…