How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
Measuring Social Media Success: The value of the Balanced Scorecard as a tool for evaluation and strategic management in museums
I passed my Ph.D. defense in February and graduated in July after five years of research work. It has been a exciting and challenging journey and I am very thankful…
MW2015 – A Balanced Scorecard for social media
Last month I attended the Museums and the Web conference in Chicago. It was a special conference as for the first time I presented some of the conclusions of my…
Interaction rate – an accurate metric to measure your social media impact
There are different ways in which users interact on social media with an arts organisation. They respond to content posted via likes, comments, shares, clicks to enlarge the images, clicks…
Dashboards, a key tool to build and support an insights-driven culture
A key element in the process of establishing an insights-driven culture in a given organisation is reporting the results within. In the literature review of my PhD I have been…
Launching arts & metrics!
Since I started my PhD a few years ago I had one task on my to-do list that I am finally ticking off while writing this post. That is writing…