How to measure SEO success for your museum’s website
Organic search is one of the main sources of traffic to museums’ and arts organizations’ websites. There are tools such as SimilarWeb that allow you to see your data vs…
Interaction rate – an accurate metric to measure your social media impact
There are different ways in which users interact on social media with an arts organisation. They respond to content posted via likes, comments, shares, clicks to enlarge the images, clicks…
Looking at trends: a dashboard for Twitter Analytics
In August Twitter made their analytics tool available to all users. Twitter Analytics gives access to a whole bunch of metrics of each of your tweets as well as some…